Founded by a team with a strong background in high-street optometry, our company was created to solve a problem we saw every day: limited choice in traditional practices and significantly higher prices for the very same frames sold online. With fewer overheads and direct relationships with leading manufacturers, we knew we could offer customers a better, more luxurious way to shop for eyewear — without the premium markup.

Today, we are proud to be an authorised retailer for brands distributed by Safilo, Marchon, and Marcolin, giving our customers access to a wide and ever-growing collection of designer eyewear. From globally recognised luxury houses to high-quality affordable labels, we offer dozens of brands, hand-selected for their craftsmanship, comfort, and style. Every order can be paired with our high-quality prescription lenses, and our team can guide you through every option to ensure the perfect match for your needs.

We believe shopping for eyewear should feel effortless and indulgent. That’s why our dedicated support team is available 24/7, ready to assist with frame advice, lens recommendations, styling guidance, or even sourcing a specific lens you’re looking for. Our customers praise us for our transparency and our willingness to go the extra mile — even when it comes at our own cost — because exceptional service is the foundation of everything we do.

Our mission is simple: to make luxury eyewear more accessible, more enjoyable, and more personalised.

With fast turnarounds, a curated yet extensive range, and a customer-focused approach, we’re redefining how eyewear should be bought — combining high-street optical expertise with the efficiency and freedom of online shopping.

Welcome to a new era of eyewear.

Luxury, made effortless.